73% of customers book the first mover who responds. Most companies respond in hours. Here's what fast looks like and how to get there.
Speed-to-lead measures the time between a customer submitting a quote request and your company responding. In the moving industry, 73% of customers book the first company that sends a quote — making response time the single most important factor in conversion.
Under 5 minutes is the target. At 5 minutes, you're responding before the customer has moved on to the next company on their list. At 1 hour, you've likely lost the lead to a faster competitor.